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Andrea Hernandez, creator of Snaxshot, analyzes snack trends, offering insights into consumer behavior and market shifts. Her Substack newsletter and Instagram account provide commentary on food culture and marketing.
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<html lang="en" class="story nytapp-vi-article nytapp-vi-story story nytapp-vi-article " data-nyt-compute-assignment="fallback" xmlns:og="http://opengraphprotocol.org/schema/" data-rh="lang,class"><head> <meta charset="utf-8"> <title>Andrea Hernández of Snaxshot Knows Your Next Favorite Snack Before You Do - The New York Times</title> <meta data-rh="true" name="robots" content="noarchive, max-image-preview:large"><meta data-rh="true" name="description" content="In an era of increasingly esoteric and niche food products, Andrea Hernández of Snaxshot is a snack aisle soothsayer."><meta data-rh="true" property="twitter:url" content="https://www.nytimes.com/2025/08/29/dining/andrea-hernandez-snaxshot.html"><meta data-rh="true" property="twitter:title" content="She Knows Your Next Favorite Snack Before You Do"><meta data-rh="true" property="twitter:description" content="In an era of increasingly esoteric and niche food products, Andrea Hernández of Snaxshot is a snack...
Andrea Hernández of Snaxshot Knows Your Next Favorite Snack Before You Do By Rachel Sugar Aug. 29, 2025 On a Thursday in late August, Andrea Hernández was contemplating a small bottle of cold-pressed organic watermelon juice. “It’s really delicious,” she said, sipping. “But is it $6 delicious?” She considered this while sitting at Happier Grocery in Manhattan, a luxury emporium of status food: beef tallow cubes displayed like chocolates, protein soft serve (a collaboration with the tradwife mogul Hannah Neeleman of Ballerina Farm), grain-free naan pretzels, a museum’s worth of imported bottled waters. “How are you?” she said, standing to hug the founder of an up-and-coming nondairy milk brand. He told her that she’d been a “wealth of knowledge and resources,” and that the milk was now available in 25 cafes. “I promise you, this is not planned!” Ms. Hernández said. The scene repeated 20 minutes later, with a mushroom guru. As the creator of Snaxshot, a Substack newsletter and Inst...
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