Simplified: A version of Mr Jacqmein is on the internet peddling whatever an advertiser wants him to sell as long as it complies with TikTok’s marketing guideline...
Simplified: Ads were made using Scott Jacqmein’s digital avatar videos created by artificial intelligence after he licensed his likeness to TikTok last year
Simplified: In the fast-paced ever-evolving AI landscape TikTok maintains strict oversight of ad products and vendor relationships to protect transparency and saf...
Simplified: The avatars are a free tool for businesses to use in ad campaigns on TikTok on which advertisers can spend between $20 and thousands of dollars a day
Simplified: Another performer spoke on the condition of anonymity because his likeness had been used in embarrassing ads including for a fiber supplement targeted...
Simplified: Mr Jacqmein and another actor said the agency had not mentioned that their avatars could be used on other ByteDance platforms like its image-editing a...
Simplified: Mr Jacqmein’s likeness is one of more than a dozen that TikTok advertisers can choose from to promote products depending on age gender or ethnicity
Simplified: A version of Mr Jacqmein is on the internet peddling whatever an advertiser wants as long as it complies with TikTok’s marketing guidelines
Simplified: Ads were made using Scott Jacqmein’s digital avatar videos created by artificial intelligence after he licensed his likeness to TikTok last year