Simplified: Another performer spoke on the condition of anonymity because his likeness had been used in embarrassing ads including for a fiber supplement targeted...
Simplified: Mr Jacqmein’s likeness is one of more than a dozen that TikTok advertisers can choose from to promote their products depending on the age gender or et...
Simplified: A version of Mr Jacqmein is on the internet peddling whatever an advertiser wants him to sell as long as it complies with TikTok’s marketing guideline...
Simplified: Ads were made using Scott Jacqmein’s digital avatar videos created by artificial intelligence after he licensed his likeness to TikTok last year
Simplified: The company that created the AI model told BuzzFeed that marketing executives liked the technology for speeding up campaigns and cutting travel and pe...
Simplified: In the fast-paced ever-evolving AI landscape we maintain strict oversight of our ad products and vendor relationships to protect transparency and safe...
Simplified: He and other performers said the agency that they had worked with had led them to believe they would receive royalties when their avatars were used
Simplified: The avatars are a free tool for businesses to use in ad campaigns on TikTok on which advertisers can spend between $20 and thousands of dollars a day