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1 week ago
https://www.floorcoveringweekly.com/main/features/data-driven-design-45409?utm_medium=email&utm_source=FCW-NL-Daily
Major flooring companies leverage sales data, consumer feedback, and market trends to inform design choices, creating products that resonate with consumer preferences and market demands.
AI Extracted Information
Automatically extracted metadata and content analysis.
- AI Headline
- Data Driven Design
- Simplified Title
- Flooring Companies Use Data For Design
- AI Excerpt
- Major flooring companies leverage sales data, consumer feedback, and market trends to inform design choices, creating products that resonate with consumer preferences and market demands.
- Subject Tags
-
Flooring Industry Design Data Analytics Market Trends Consumer Behavior Product Development
- Context Type
- Analysis
- AI Confidence Score
-
1.000
- Context Details
-
{ "tone": "informative", "perspective": "neutral", "audience": "industry professionals", "credibility_indicators": [ "expert_quotes", "data_cited" ] } - Tone
- informative
- Perspective
- commercial
- Audience
- professional
Source Information
Complete details about this source submission.
- Domain
- floorcoveringweekly.com
- Site Name
- Floor Covering Weekly
- Section
- Features
- Author
- Mallory Cruise-McGrath
- Published Date
- August 27, 2025 at 12:00 AM
- Overall Status
-
Pending
- Submitted By
- Donato V. Pompo
- Submission Date
- August 28, 2025 at 3:07 PM
- Metadata
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inform design directions.", "simplified_text": "Data informs company business strategies and design directions", "claim_maker": "Mallory Cruise-McGrath", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b66d-9f32-4ceb-b3ea-5821d11878b5", "text": "Indeed, from viewing national sales to gathering customer feedback, data is being collected to help develop the patterns and color palettes consumers want most.", "simplified_text": "Data collection develops patterns and color palettes consumers want", "claim_maker": "Mallory Cruise-McGrath", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b66e-8d96-479c-9517-bff2e7a6e675", "text": "At Shaw, our product, marketing, design and manufacturing teams meet monthly to review current and 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regionally and predict emerging national trends, said Crow.", "simplified_text": "Shaw reviews geographic sales to predict national trends", "claim_maker": "Liz Crow", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b671-9048-4193-8fce-aebd418cd9d6", "text": "Our design team also has a global view of color and design trends from trend tracking at international design shows,\u201d she said.", "simplified_text": "Shaw design team tracks global color and design trends", "claim_maker": "Liz Crow", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b672-8f00-4771-bd2c-727178d7a5c3", "text": "In today\u2019s market, design decisions aren\u2019t based on gut instinct alone, said Kim Hill, vice president, product and marketing, NovaFloor.", "simplified_text": "Design decisions are not based on gut instinct alone", "claim_maker": "Kim Hill", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b673-7882-453b-bf3e-baa785202c30", "text": "Data has become a huge part of the creative process, helping us see not just what\u2019s selling now, but what\u2019s starting to catch on with consumers,\u201d Hill offered.", "simplified_text": "Data helps see what is selling and catching on with consumers", "claim_maker": "Kim Hill", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b674-626a-4a2d-ad15-23b9f14c81ed", "text": "Things like customer feedback, website analytics and sell-through reports give us a clear picture of the colors, textures and formats people are drawn to.", "simplified_text": "Customer feedback website analytics and sell-through reports show consumer preferences", "claim_maker": "Kim Hill", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b675-5444-4536-bb8b-50543e1dbdfa", "text": "We also keep an eye on social media and search trends.", "simplified_text": "NovaFloor monitors social media and search trends", "claim_maker": "Kim Hill", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b676-3c98-4fab-bd8b-12bab0679827", "text": "They\u2019re often the first signs that something, like a warmer wood tone or a wider plank style, is about to trend.", "simplified_text": "Social media and search trends are early signs of trends", "claim_maker": "Kim Hill", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b677-6232-48a3-8655-abe375497ae8", "text": "Karndean Designflooring begins development a full two years before products are introduced, using both quantitative and qualitative data to inform design decisions, explained Jenne Ross, director of product.", "simplified_text": "Karndean Designflooring develops products two years before introduction using data", "claim_maker": "Jenne Ross", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b678-4993-42f7-8b41-5efafee93b1f", "text": "Quantitative data is compiled by our global product team, which serves our businesses in North America, the U.K. and Australia.", "simplified_text": "Karndean's global product team compiles quantitative data", "claim_maker": "Jenne Ross", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b679-3b54-4ccf-9323-cb818f6916b1", "text": "The global team analyzes information to futurecast overlapping trends and patterns, allowing us to bring product to market just as retailers are beginning to see interest from consumers,\u201d she said.", "simplified_text": "Karndean's team analyzes data to futurecast trends", "claim_maker": "Jenne Ross", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b67a-3752-409a-86be-7bfe2af15887", "text": "Qualitative data comes from customer feedback, tradeshows and the many decades of experience and expertise we have here at Karndean.", "simplified_text": "Karndean's qualitative data comes from customer feedback tradeshows and experience", "claim_maker": "Jenne Ross", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b67b-31b8-45ca-a220-45db4d206f6c", "text": "When designing its products, Mohawk primarily relies on three main types of data sources which account for about 80 percent of its decision-making process, said Joyce Van Waeleghem, Mohawk\u2019s senior design director, resilient.", "simplified_text": "Mohawk relies on three data sources for 80 percent of design decisions", "claim_maker": "Joyce Van Waeleghem", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b67c-284c-40b1-8dd3-6a13568da095", "text": "The remaining 20 percent is based on gut feeling and experience,\u201d she said, noting Mohawk\u2019s key data sources include, \u201cMarket and performance data: This includes information on which designs and colors are selling well and current market trends; macro trend information: This helps us understand broader trends and influences beyond just sales data, allowing us to make more forward-thinking design decisions; and, design trend data: This complements market performance data by providing insights into emerging design trends, ensuring our products remain innovative and relevant.", "simplified_text": "Mohawk bases 20 percent of decisions on gut feeling and experience", "claim_maker": "Joyce Van Waeleghem", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b67d-25a0-4766-8d2f-aa57877a597f", "text": "Additionally, said Waeleghem, there is a fourth pillar: production data.", "simplified_text": "Mohawk has a fourth data pillar production data", "claim_maker": "Joyce Van Waeleghem", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b67e-1b38-4a1d-aa0d-28814976a49d", "text": "This involves knowing what works well in our factories and what can be efficiently produced.", "simplified_text": "Production data involves knowing what works well in factories", "claim_maker": "Joyce Van Waeleghem", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b67f-0932-44ba-b112-847980f7a2b1", "text": "If a certain design or feature causes production issues, we are likely to avoid it,\u201d she noted.", "simplified_text": "Mohawk avoids designs causing production issues", "claim_maker": "Joyce Van Waeleghem", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b680-2625-4897-876f-40a43c3fd637", "text": "Indeed, data has become an important tool in the design process, said Adam Vester, Mohawk\u2019s senior design director wood and laminate.", "simplified_text": "Data is an important tool in the design process", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b681-1dcc-4e46-955a-2ed8cb58aa62", "text": "We primarily use our internal sales data to guide future product development.", "simplified_text": "Mohawk uses internal sales data to guide product development", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b682-4808-4d1c-a57b-a9d39b7af634", "text": "We take a close look at what\u2019s performing well in terms of color, style, format and species to better understand what our customers are choosing for their homes,\u201d he said.", "simplified_text": "Mohawk analyzes sales performance to understand customer choices", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b683-3a79-4cd5-a2a5-af3351b79338", "text": "In addition to sales, Mohawk also considers things like consumer sentiment, social media trends and website analytics.", "simplified_text": "Mohawk considers consumer sentiment social media trends and website analytics", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b684-2818-4c31-9185-6f09a3f99497", "text": "For example, if we notice an increase in interest around certain color tones or formats, like warm neutrals or extra-wide planks, that tells us something about where the market is headed,\u201d said Vester.", "simplified_text": "Increased interest in colors or formats indicates market direction", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b685-1bbb-4377-b394-034b3f6fe133", "text": "This data helps Mohawk identify patterns, preferences and opportunities, which then guide how it approaches new product development, Vester added.", "simplified_text": "Data helps Mohawk identify patterns preferences and opportunities", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b686-1ca7-4e74-a799-68f3057aeca0", "text": "It\u2019s not just about what\u2019s selling but understanding why it\u2019s selling,\u201d he said, adding that Mohawk also combines insights with broader trend forecasting and real-time feedback from its retail partners, field teams and digital platforms.", "simplified_text": "Understanding why products sell is important", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b687-121e-4a39-870b-5b5c0ce40588", "text": "The mix of solid data and direct input allows us to create designs that feel timely, relevant and tailored to the people who will actually live with them,\u201d said Vester.", "simplified_text": "Data and input create timely relevant designs", "claim_maker": "Adam Vester", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b688-1750-428c-b404-a3262b7c63eb", "text": "Shaw analyzes performance down to details like \u201cyarn style, color tone, species (oak, maple, hickory), bevel type and finish texture,\u201d added Crow.", "simplified_text": "Shaw analyzes performance by yarn style color tone and species", "claim_maker": "Liz Crow", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b689-06fa-4f1d-8173-9c163900ae88", "text": "NovaFloor too looks at high-performing colorways to see how they might succeed in other formats, Hill explained.", "simplified_text": "NovaFloor analyzes high-performing colorways for other formats", "claim_maker": "Kim Hill", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b689-f94f-4bb5-93aa-ccc096c78e63", "text": "If a shade is a top seller in one collection, there\u2019s a good chance it could do well in a different size, construction or finish,\u201d she said.", "simplified_text": "Top-selling shades may succeed in different formats", "claim_maker": "Kim Hill", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b68a-ecbc-4cc1-a211-75c695331fdb", "text": "At MSI, though, data isn\u2019t just a tool, it\u2019s the foundation of every decision the company makes, said Emily Holle, director of trend and design, MSI.", "simplified_text": "Data is the foundation of every MSI decision", "claim_maker": "Emily Holle", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null }, { "uuid": "9fc8b68b-d3db-4f85-be08-957fddc76e8e", "text": "Trend forecasting can sometimes feel like gazing into a crystal ball, but when combined with thorough research and solid data, it becomes a powerful and reliable tool for success,\u201d she said.", "simplified_text": "Trend forecasting with research and data is a powerful tool", "claim_maker": "Emily Holle", "claim_subject_tags": [ "General" ], "confidence": 0.5, "context_type": "Website Article", "similarity_found": false, "linked_to": null, "similarity_score": null } ], "improved_author": null, "suggested_reeval_at": "indefinite" } } - Database ID
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- Updated At
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Wednesday, August 27, 2025 Data Driven Design Setting trend directions & influencing new collections By Mallory Cruise-McGrath Data has long been used to help inform a company’s business strategies but today, it’s increasingly being used to inform design directions. Indeed, from viewing national sales to gathering customer feedback, data is being collected to help develop the patterns and color palettes consumers want most. “At Shaw, our product, marketing, design and manufacturing teams meet monthly to review current and future product plans,” shared Liz Crow, vice president of design, residential, at Shaw Industries. “Each group brings data to support or challenge decisions for the next three years — a healthy, constructive process that blends art and science.” For instance, Shaw reviews geographic sales to understand what’s resonating regionally and predict emerging national trends, said Crow. “Our design team also has a global view of color and design trends from trend track...
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Detailed status of each processing step.
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Pending
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Claims from this Source (33)
All claims extracted from this source document.
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Simplified: Data informs company business strategies and design directions
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Simplified: Data collection develops patterns and color palettes consumers want
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Simplified: Shaw teams meet monthly to review product plans
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Simplified: Each Shaw group uses data to support decisions for three years
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Simplified: Shaw reviews geographic sales to predict national trends
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Simplified: Shaw design team tracks global color and design trends
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Simplified: Design decisions are not based on gut instinct alone
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Simplified: Data helps see what is selling and catching on with consumers
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Simplified: Customer feedback website analytics and sell-through reports show consumer preferences
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Simplified: NovaFloor monitors social media and search trends
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Simplified: Social media and search trends are early signs of trends
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Simplified: Karndean Designflooring develops products two years before introduction using data
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Simplified: Karndean's global product team compiles quantitative data
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Simplified: Karndean's team analyzes data to futurecast trends
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Simplified: Karndean's qualitative data comes from customer feedback tradeshows and experience
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Simplified: Mohawk relies on three data sources for 80 percent of design decisions
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Simplified: Mohawk bases 20 percent of decisions on gut feeling and experience
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Simplified: Mohawk has a fourth data pillar production data
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Simplified: Production data involves knowing what works well in factories
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If a certain design or feature causes production issues, we are likely to avoid it,” she noted.0.500Simplified: Mohawk avoids designs causing production issues
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Simplified: Data is an important tool in the design process
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Simplified: Mohawk uses internal sales data to guide product development
-
Simplified: Mohawk analyzes sales performance to understand customer choices
-
Simplified: Mohawk considers consumer sentiment social media trends and website analytics
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Simplified: Increased interest in colors or formats indicates market direction
-
Simplified: Data helps Mohawk identify patterns preferences and opportunities
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Simplified: Understanding why products sell is important
-
Simplified: Data and input create timely relevant designs
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Simplified: Shaw analyzes performance by yarn style color tone and species
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Simplified: NovaFloor analyzes high-performing colorways for other formats
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Simplified: Top-selling shades may succeed in different formats
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Simplified: Data is the foundation of every MSI decision
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Simplified: Trend forecasting with research and data is a powerful tool