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The remaining 20 percent is based on gut feeling and experience,” she said, noting Mohawk’s key data sources include, “Market and performance data: This includes information on which designs and colors are selling well and current market trends; macro trend information: This helps us understand broader trends and influences beyond just sales data, allowing us to make more forward-thinking design decisions; and, design trend data: This complements market performance data by providing insights into emerging design trends, ensuring our products remain innovative and relevant.
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Mohawk bases 20 percent of decisions on gut feeling and experience
- Confidence Score
- 0.500
- Claim Maker
- Joyce Van Waeleghem
- Context Type
- Website Article
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{ "date": null } - Subject Tags
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- 9fc8b67c-284c-40b1-8dd3-6a13568da095
- Vector Index
- ✗ No vector
- Created
- September 2, 2025 at 8:13 PM (1 week ago)
- Last Updated
- September 2, 2025 at 8:13 PM (1 week ago)
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1 week ago
https://www.floorcoveringweekly.com/main/features/data-driven-design-45409?utm_medium=email&utm_source=FCW-NL-Daily
Major flooring companies leverage sales data, consumer feedback, and market trends to inform design choices, creating products that resonate with consumer preferences and market demands.
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