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A 15-second AI-generated video of Tom Cruise and Brad Pitt fighting has caused concern in Hollywood. The video, created using ByteDance's Seedance 2.0, is more realistic than previous AI videos. Industry professionals fear the technology's potential impact on jobs and intellectual property.
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- AI Headline
- Why an A.I. Video of Tom Cruise Battling Brad Pitt Spooked Hollywood
- Simplified Title
- AI Video of Tom Cruise and Brad Pitt Sparks Hollywood Fear
- AI Excerpt
- A 15-second AI-generated video of Tom Cruise and Brad Pitt fighting has caused concern in Hollywood. The video, created using ByteDance's Seedance 2.0, is more realistic than previous AI videos. Industry professionals fear the technology's potential impact on jobs and intellectual property.
- Subject Tags
-
Artificial Intelligence Hollywood Film Industry Intellectual Property ByteDance Tom Cruise Brad Pitt AI Generated Content
- Context Type
- News
- AI Confidence Score
-
1.000
- Context Details
-
{ "tone": "informative", "perspective": "neutral", "audience": "general", "credibility_indicators": [ "expert_quotes", "industry_sources" ] }
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- URL
- https://nytimes.com/2026/02/16/movies/tom-cruise-brad-pitt-artificial-intelligence-seedance.html
- Overall Status
-
Completed
- Submitted By
- Donato V. Pompo
- Submission Date
- February 17, 2026 at 3:31 PM
- Metadata
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{ "source_type": "extension", "content_hash": "8bec0028cbfe4782565e6351889ee1bec83dff439ddd7440e7a0cefb84d9c5bc", "submitted_via": "chrome_extension", "extension_version": "1.0.18", "original_url": "https:\/\/www.nytimes.com\/2026\/02\/16\/movies\/tom-cruise-brad-pitt-artificial-intelligence-seedance.html?campaign_id=9&emc=edit_nn_20260217&instance_id=171200&nl=the-morning®i_id=122976029&segment_id=215386&user_id=b25c5730c89e0c73f75709d8f1254337", "parsed_content": "What to WatchOscar Nominees: Where to Stream\u2018Wuthering Heights\u2019\u2018Goat\u2019\u2018Crime 101\u2019\u2018Scarlet\u2019\u2018Neighbors\u2019AdvertisementSKIP ADVERTISEMENTSupported bySKIP ADVERTISEMENTWhy an A.I. Video of Tom Cruise Battling Brad Pitt Spooked HollywoodA 15-second clip created by an artificial intelligence tool owned by the Chinese technology company ByteDance appears more cinematic than anything so far.Listen to this article \u00b7 6:13 min Learn moreShare full articleBrad Pitt, left, and Tom Cruise at the London premiere of \u201cF1: The Movie\u201d last year. Their images were used in a widely circulated video created with A.I. by the Irish director Ruairi Robinson last week.Credit...Gareth Cattermole\/Getty ImagesBy Derrick Bryson TaylorFeb. 16, 2026It took only a 15-second clip of Tom Cruise and Brad Pitt duking it out on a crumbling rooftop at twilight to draw swift outrage, and sizable fear, from Hollywood over the last few days.The widely circulated video was created by the Irish director Ruairi Robinson using Seedance 2.0, a powerful artificial intelligence video generation tool owned by the Chinese technology company ByteDance. It had plenty of the bells and whistles of a big-budget Hollywood film: sweeping camera angles, stunt choreography, crisp sound effects and haunting music.With a two-sentence prompt and the click of a button, Seedance had produced a stunningly realistic result that was a drastic improvement over previously generated artificial intelligence videos, often shoddy clips known as A.I. slop. This video was so convincing that it drew near immediate condemnation from some of Hollywood\u2019s top organizations and companies.Rhett Reese, a scriptwriter known for his \u201cDeadpool\u201d films, said in an interview that the Cruise-Pitt video had sent a \u201ccold shiver\u201d up his spine.AdvertisementSKIP ADVERTISEMENT\u201cFor all of us who work in the industry and devoted our careers and lives to it, I just think it\u2019s nothing short of terrifying,\u201d he said. \u201cI could just see it costing jobs all over the place.\u201dByteDance released Seedance 2.0 last week, nearly two months after a previous version had failed to prompt much anger. A news release from the company praised the updated tool\u2019s \u201cphysical accuracy, realism and controllability,\u201d which it said was suitable for the needs of \u201cprofessional-grade creative scenarios.\u201d\u201cThe creation process,\u201d the release went on, \u201cis more natural and efficient, allowing users to control their creations like a true \u2018director.\u2019\u201dUsers promptly flocked to the platform to spin up their own content. An alternate ending to \u201cGame of Thrones\u201d went viral, as did a video of the notoriously beefing rappers Kendrick Lamar and Drake burying the hatchet on \u201cThe Tonight Show,\u201d and one of Samara Morgan, the vengeful girl in \u201cThe Ring\u201d horror films, emerging from an old television set to pet a cat.Robinson himself posted additional videos, including of Pitt and Cruise battling a robot, and of Pitt sparring with a sword-wielding \u201czombie ninja.\u201dAdvertisementSKIP ADVERTISEMENTAt the same time, Hollywood was swift to sit up straight. Charles Rivkin, the chairman and chief executive of the Motion Picture Association, called on ByteDance to \u201cimmediately cease its infringing activity,\u201d saying in a statement that Seedance 2.0 had engaged in the unauthorized use of copyrighted works on a \u201cmassive scale.\u201d Human Artistry Campaign, a global coalition that advocates using A.I. \u201cwith respect for the irreplaceable artists, performers and creatives,\u201d said on social media that unauthorized works generated by Seedance 2.0 violated the \u201cmost basic aspects of personal autonomy.\u201dDisney, which in a watershed $1 billion deal last year agreed to allow OpenAI\u2019s Sora users to generate video content with its characters, sent a cease-and-desist letter to ByteDance, accusing it of supplying Seedance with a \u201cpirated library\u201d of Disney\u2019s characters \u2014 \u201cas if Disney\u2019s coveted intellectual property were free public-domain clip art.\u201dByteDance, which also owns TikTok and has been valued at $480 billion in the private markets, said in a statement that it respected intellectual property rights and was aware of the concerns about Seedance.\u201cWe are taking steps to strengthen current safeguards as we work to prevent the unauthorized use of intellectual property and likeness by users,\u201d the statement said.As last year\u2019s deal between Disney and OpenAI suggests, Hollywood has for years wrestled with how to manage the rapid growth of generative artificial intelligence. The concerns outlined by Reese echoed the Writers Guild strike in 2023, when for months thousands of union members demanded that studios institute guardrails protecting them from having their jobs or their intellectual property stolen by A.I. In the end, the group won guarantees that A.I. would not encroach on writers\u2019 credits and compensation.Duncan Crabtree-Ireland, the national executive director and chief negotiator of SAG-AFTRA, which represents actors and media artists, said its contracts had specific and enforceable rules about digital replication. The kind of material represented by the Cruise-Pitt battle, he said, \u201ccould not be produced by any of the signatories to our contracts \u2014 the studios, the streamers \u2014 without the specific, informed consent of those individuals.\u201dAdvertisementSKIP ADVERTISEMENTAccording to Crabtree-Ireland, the real concern is that, even if videos generated by Seedance and other A.I. platforms \u201care not malicious in intent,\u201d they could \u201creally violate someone\u2019s right to control how their image, their likeness and their voice is used.\u201dNot everyone is awed by Seedance\u2019s latest technology. Heather Anne Campbell, an executive producer and a writer on the animated series \u201cRick and Morty,\u201d said her social media accounts last week had been inundated with Seedance-generated clips of anime, sci-fi and unlikely superhero battles. But she is not yet worried, she said, about losing her job to the technology.\u201cEverybody is, I think, swept up by the circus that came to town and is showing off,\u201d she said. \u201cI haven\u2019t seen anything good yet. Nothing that has taken my breath away, nothing that is poignant, nothing that is provocative even. It\u2019s all just garbage.\u201dCampbell added that A.I. services like Seedance were at best \u201caveraging machines,\u201d and argued that the greatest art was never made quickly or impersonally.Still, some people working in Hollywood find it difficult to imagine that studios will not come to see A.I. as a cost-saving shortcut. \u201cIt would be cheaper to have A.I. write a screenplay than it would be for me to write a screenplay,\u201d Reese, the \u201cDeadpool\u201d writer, said. \u201cI just know that in the back of my mind, that\u2019s where the terror comes from.\u201dFor Reese, a long-term answer to the unease that A.I. will reorder Hollywood could not come quickly enough.\u201cIf I could wave my magic wand and make A.I. go away, at least in the creative field,\u201d he said, \u201cI would absolutely wave the wand.\u201dDerrick Bryson Taylor is a Times reporter covering breaking news in culture and the arts.See more on: Walt Disney CompanyShare full articleRelated ContentAdvertisementSKIP ADVERTISEMENT", "ai_headline": "Why an A.I. Video of Tom Cruise Battling Brad Pitt Spooked Hollywood", "ai_simplified_title": "AI Video of Tom Cruise and Brad Pitt Sparks Hollywood Fear", "ai_excerpt": "A 15-second AI-generated video of Tom Cruise and Brad Pitt fighting has caused concern in Hollywood. The video, created using ByteDance's Seedance 2.0, is more realistic than previous AI videos. 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<html lang="en" class="story nytapp-vi-article nytapp-vi-story story nytapp-vi-article " data-nyt-compute-assignment="fallback" xmlns:og="http://opengraphprotocol.org/schema/" data-rh="lang,class"><head> <meta charset="utf-8"> <title>Why an A.I. Video of Tom Cruise Battling Brad Pitt Spooked Hollywood - The New York Times</title> <meta data-rh="true" name="robots" content="noarchive, max-image-preview:large"><meta data-rh="true" name="description" content="A 15-second clip created by an artificial intelligence tool owned by the Chinese technology company ByteDance appears more cinematic than anything so far."><meta data-rh="true" property="twitter:url" content="https://www.nytimes.com/2026/02/16/movies/tom-cruise-brad-pitt-artificial-intelligence-seedance.html"><meta data-rh="true" property="twitter:title" content="Why an A.I. Video of Tom Cruise Battling Brad Pitt Spooked Hollywood"><meta data-rh="true" property="twitter:description" content="A 15-second clip cre... - Parsed Content
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What to WatchOscar Nominees: Where to StreamโWuthering HeightsโโGoatโโCrime 101โโScarletโโNeighborsโAdvertisementSKIP ADVERTISEMENTSupported bySKIP ADVERTISEMENTWhy an A.I. Video of Tom Cruise Battling Brad Pitt Spooked HollywoodA 15-second clip created by an artificial intelligence tool owned by the Chinese technology company ByteDance appears more cinematic than anything so far.Listen to this article ยท 6:13 min Learn moreShare full articleBrad Pitt, left, and Tom Cruise at the London premiere of โF1: The Movieโ last year. Their images were used in a widely circulated video created with A.I. by the Irish director Ruairi Robinson last week.Credit...Gareth Cattermole/Getty ImagesBy Derrick Bryson TaylorFeb. 16, 2026It took only a 15-second clip of Tom Cruise and Brad Pitt duking it out on a crumbling rooftop at twilight to draw swift outrage, and sizable fear, from Hollywood over the last few days.The widely circulated video was created by the Irish director Ruairi Robinson using Seedan...
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Completed Started: Feb 20, 2026 2:48 AM Completed: Feb 20, 2026 2:49 AM
- AI Extraction Status
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Pending
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Claims from this Source (12)
All claims extracted from this source document.
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๐ค The author ๐ News Article ๐ท๏ธ Technology , Artificial Intelligence ๐ a11f3f56-5c56-4524-ae2f-20eb3b50ee76Simplified: A 15-second clip created by an artificial intelligence tool owned by ByteDance appears more cinematic
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๐ค The author ๐ News Article ๐ท๏ธ Technology , Artificial Intelligence ๐ a11f3f56-c603-499d-9318-055463a3e1c7Simplified: The widely circulated video was created by Ruairi Robinson using Seedance 2.0
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๐ค The author ๐ News Article ๐ท๏ธ Technology , Company ๐ a11f3f57-2d2c-499a-b0b3-037bb2a23684Simplified: ByteDance released Seedance 2.0 last week
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๐ค The author ๐ News Article ๐ท๏ธ Regulation , Legal ๐ a11f3f57-6f10-4149-9cbe-3ad1c978e320Simplified: Charles Rivkin called on ByteDance to cease its infringing activity
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Simplified: Disney sent a cease-and-desist letter to ByteDance
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Simplified: ByteDance said it respected intellectual property rights
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๐ค The author ๐ News Article ๐ท๏ธ Legal , Regulation ๐ a11f3f58-1cf1-43c7-a85c-ea0307aa94fcSimplified: SAG-AFTRA contracts have specific rules about digital replication
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๐ค She ๐ News Article ๐ a11f3f58-540f-4cb3-abc2-492f020649d8Simplified: She is not worried about losing her job to technology
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Simplified: A.I. services like Seedance are averaging machines
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๐ค Campbell ๐ News Article ๐ a11f3f58-e8a7-43cb-8289-1c65c9c57163Simplified: Greatest art was never made quickly or impersonally
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Simplified: Some people find it difficult to imagine studios will not see A.I. as cost-saving shortcut
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It would be cheaper to have A.I. write a screenplay than it would be for me to write a screenplay.0.950Simplified: It would be cheaper to have A.I. write screenplay than to write screenplay