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    "original_url": "https:\/\/www.nytimes.com\/2026\/02\/13\/style\/clavicular-looksmaxxing-braden-peters.html?campaign_id=144&emc=edit_wkdr_20260214&instance_id=171104&nl=the-weekender&regi_id=122976029&segment_id=215281&user_id=b25c5730c89e0c73f75709d8f1254337",
    "parsed_content": "Clavicular is 6-foot-2, weighs 180 pounds and has a 31-inch waist. His biacromial width \u2014 basically the span of the clavicle, from which the 20-year-old streamer gets his name \u2014 is 19.5 inches. He has a midface ratio, which is derived by dividing the distance from the pupil to the mouth by the distance between the pupils, of 1.07. His chin to philtrum ratio is 2.6.According to Clavicular, these calculations make him handsome. Just not as handsome as the actor Matt Bomer.Clavicular is a Looksmaxxer, the first star from an online community that holds male attractiveness as the key to worldly achievement. He considers Mr. Bomer to possess the most harmonious man\u2019s face in existence, beyond even his own. That\u2019s where the bimaxillary osteotomy, also known as double jaw surgery, comes in. The streamer wants one.Because, like all Looksmaxxers, he believes any step toward increasing his beauty to be virtuous. But it\u2019s a certain kind of beauty. The Looksmaxxing community prefers people who look like Mr. Bomer: lantern-jawed, symmetrical, white. (A Black man who attempted to make looksmaxxing content was racially harassed, Wired reported last year.)Clavicular dismisses concerns that the subculture is racist as \u201cdumb.\u201d Since the age of 14, Clavicular, whose real name is Braden Peters, has injected and ingested dozens of controlled substances to \u201cascend\u201d \u2014 Looksmaxxer lingo for becoming more handsome. He has a single goal in mind, and his philosophy requires him to get there as fast as possible. If most people regard self-improvement as a pleasant hike to a more attractive destination, Clavicular\u2019s version of it resembles a grim speed test on a salt flat.Clavicular\u2019s extreme methods, bizarre argot and nihilistic worldview, in which the universe is a Darwinian nightclub full of aggressive men jockeying for status, have in recent months made him a social media sensation. Uncanny clips of him \u201cmogging\u201d other men \u2014 that is, standing next to them and making them look common by comparison \u2014 and mercilessly appraising women\u2019s looks have gone viral on TikTok and Instagram. Videos of Clavicular have become so ubiquitous on X that its head of product recently threatened, jokingly, that he would shut down the site if he saw one more.By any definition of internet celebrity in 2026, he has ascended.And yet, padding around his Airbnb on a recent morning in Tempe, Ariz. \u2014 where he had been streaming in the vicinity of Arizona State University, renowned among his set for its licentious coeds \u2014 Clavicular seemed a bit worse for wear. He had slept only three hours the previous night.\u201cI was slaymaxxing,\u201d he said: having sexual intercourse.Clavicular was preparing to stream, which he does most days for upward of eight hours. He\u2019s especially known for \u201cIRL\u201d streaming: going out in public and interacting with strangers in an attempt to create viral moments that can be clipped and distributed over social media. He makes more than $100,000 a month from Kick, his preferred streaming service.ImageClavicular with his security guard and cameraman at his Airbnb in Tempe, Ariz., where he flew via private jet to spend a few days streaming near Arizona State University.Credit...Cassidy Araiza for The New York TimesAfter a breakfast of chicken fingers, Clavicular decided on his first activity of the day: a date. These one-on-ones with female admirers had become a popular recurring feature among his young, male audience, for reasons Clavicular articulated with typically savage candor.\u201cPeople watch them because they can\u2019t get girls,\u201d he said.Everyone in the Airbnb \u2014 Clavicular, a security guard, a cameraman, a tanned Spanish looksmaxxing friend, Ioritz Eguileor \u2014 climbed aboard a Sprinter van. After a short ride, it stopped to pick up Mia Kirk, a 24-year-old student. Ms. Kirk was a longtime fan who identified as a looksmaxxer herself. As the van sped along the highway, Ms. Kirk held her phone to her face, watching the stream even as she starred in it.\u201cI knew you when you only had 15,000 followers,\u201d Ms. Kirk said to Clavicular.Her presence seemed to produce conflicting feelings in the famous streamer. On the one hand, Ms. Kirk was an attractive woman who demonstrated a keen interest in him. On the other hand, her use of the looksmaxxing vernacular struck him as unnatural. His was a subculture for abject men hoping to change their lives \u2014 not for women, who produced many of the feelings of inadequacy behind looksmaxxing in the first place.\u201cIt\u2019s a male space,\u201d Clavicular said, having earlier pronounced of Ms. Kirk, \u201cMy culture is not a costume.\u201d\u2018No more politics\u2019Clavicular may have introduced looksmaxxing to popular culture, but he still seemed to be working out whom, exactly, it was all for. The young men of the very online right have claimed Clavicular as their own. And he has given them good reason to do so: Just last month, he partied at a Miami nightclub with Nick Fuentes, the white nationalist commentator, and the influencer Andrew Tate \u2014 who faces charges of rape and human trafficking \u2014 producing a kind of manosphere cloutbomb. (This despite Clavicular, months earlier, criticizing Mr. Tate\u2019s appearance: \u201cNot a good-looking guy by any means.\u201d) In videos that spread widely online, the three men were seen chanting along to the Ye track \u201cHeil Hitler.\u201dThen there was his chronic use of a racial slur. He has been called out for it on the street during IRL streams; during one such encounter this year, Clavicular said: \u201cIt\u2019s not a racist thing. It\u2019s just a fun word to say.\u201dThis month, the X account for the Office of the Under Secretary of War for Research and Engineering posted an image of a grinning soldier with the caption \u201cLow cortisol. Locked in. Lethalitymaxxing\u201d \u2014 a sign that, at least among the social media managers of the Trump administration, Clavicular\u2019s sensibility holds sway.But Clavicular himself seems as much as anything a calculating product of a hyperactive digital culture that rewards the violation of taboo. And he\u2019s adamant that the only cause he truly cares about is his own.ImageClavicular and his date, Mia Kirk, at the aquarium on a recent afternoon.Credit...Cassidy Araiza for The New York TimesDuring a discussion of potential 2028 presidential candidates on a recent episode of the conservative podcast \u201cThe Michael Knowles Show,\u201d Clavicular said he would vote for Gov. Gavin Newsom of California, a Democrat, over Vice President JD Vance because he preferred Mr. Newsom\u2019s looks to Mr. Vance\u2019s.\u201cIt wasn\u2019t, like, a political statement at all,\u201d Clavicular said later of his criticism of Mr. Vance. \u201cI was just saying he\u2019s fat.\u201dOf late, Clavicular has begun to refer to all politics as \u201cjester\u201d \u2014 an insult in the looksmaxxing community that refers to a foolish waste of time. And in a show of diplomacy, he said he met with several prominent Jewish club owners in Miami over the \u201cHeil Hitler\u201d incident. (\u201cNo more politics, just mogging,\u201d he wrote on Instagram.)Back in the van, Ms. Kirk asked Clavicular if he thought looksmaxxing was \u201cinherently right-wing.\u201d\u201cNo,\u201d he said. \u201cAt the end of the day, I have such an influence over the movement that I could bring it in any direction I want.\u201dEventually, the van pulled up to an aquarium. Clavicular\u2019s dates often take place in such incongruously wholesome places: Disney World, the zoo. Outside the entrance, smiling families played in the sun.\u201cI can\u2019t believe people do these activities,\u201d Clavicular said, as he looked for the ticket counter.Inside, under the eye of a docent, Clavicular petted a sturgeon. He recoiled. (\u201cIt\u2019s like when you drop your phone in the toilet,\u201d he said, later excusing himself to \u201chand-sanitizer-maxx.\u201d) He and Ms. Kirk wandered into a section called \u201cBizarre and Beautiful.\u201d They pressed their noses up against a tank of luminescent jellyfish.But they didn\u2019t touch. Though Clavicular\u2019s aesthetic ideal is hypermasculine, he believes he is currently infertile because of testosterone replacement therapy, which can affect fertility. Earlier that day, Clavicular confessed that knowing he could have sex with a woman was in some ways better than the deed itself, which \u201cis going to gain me nothing.\u201d\u201cIt\u2019s a big time saver,\u201d he said.Back in the aquarium, asked whether she was on a date, Ms. Kirk paused to consider.\u201cI think so,\u201d she said.\u2018Ascending\u2019 on social mediaClavicular grew up in Hoboken, N.J., the son of a businessman and a stay-at-home mother. He didn\u2019t like high school, where he had a tough time with social cues and small talk. (Though Clavicular has never been diagnosed with an autism spectrum disorder, he frequently refers to himself as an \u201cautist\u201d and calls his way of seeing the world a \u201cgift.\u201d) And he didn\u2019t like the way he looked, which he wanted to change, fast. Shortly before his 15th birthday, he ordered testosterone off the internet.\u201cIt\u2019s like a cheat code,\u201d he remembered thinking. \u201cWhy would I not do this?\u201dWhen his parents found his stash, they threw it away, sending Clavicular into a hormonal tailspin. He began to order his supplies to a post office box \u2014 steroids, fat dissolvers, biodegradable sutures. Eventually, he said, his parents gave up.\u201cThey realized that there was kind of nothing that they could do to stop my ascension,\u201d he said.ImageClavicular outside the aquarium with a fellow streamer, Ioritz Eguileor.Credit...Cassidy Araiza for The New York TimesHe became a frequent poster on the forum Looksmax.org, where he mastered the sensibility \u2014 a mix of 4chan slang, grievances about the unfair biological advantages held by tall and muscular men and a touch of vulnerability, as teen boys asked other posters to rate their attractiveness as harshly as possible. In long posts filled with scientific terminology, Clavicular discussed his journey. He spent hours adjusting his image in Photoshop to see what he might look like after surgeries to push forward his upper jaw and lengthen his legs. Sometimes, he took meth to suppress his appetite.In the fall of 2024, Clavicular started at Sacred Heart University, a small Catholic school in Connecticut. According to Clavicular, several weeks into his freshman year, he came home from class to discover campus police officers turning his room upside down. As he tells it, trolls on the Looksmaxxing forum had called the school to tell officials that Clavicular had steroids in his dorm, and he was expelled.Out of school, he took a restaurant job, lowering him to the status of what he called a \u201cwagecuck\u201d: someone who works for a living. In his spare time, he posted videos on TikTok and started his own stream, rating other people\u2019s looks.\u201cI never expected any of it to go viral or myself to become a public figure,\u201d he said.Then, in October of last year, Clavicular appeared on the stream of Cheesur, a popular persona on Kick, to advise him about balding.(\u201cIs this OK?\u201d Cheesur asked, pulling back his bangs to reveal a prominent widow\u2019s peak. \u201cNo,\u201d Clavicular responded.)Thus began a rapid conquest of social media, including an appearance streaming with Mr. Fuentes during which the two discussed \u201cthe disenfranchised young man.\u201d They had been connected after Clavicular and another Looksmaxxer insulted both Mr. Fuentes and the liberal streamer Dean Withers for being involved in politics at all.\u201cI\u2019m on the side of looksmaxxing, self-improvement,\u201d Clavicular said, introducing Mr. Fuentes. \u201cYou\u2019re on the side of politics. Which one is the better path to take?\u201dAsked what he thought of Mr. Fuentes\u2019s political views, Clavicular said that he did not have an opinion.Today, 10,000 people regularly watch Clavicular\u2019s stream concurrently, some of whom are paid by Kick to clip short videos. But his influence can also be measured by the extent to which his elaborate lingo has caught on as a meme far outside the stream itself. \u201cClavicular just cracked the code: JESTERMAXXING at the club is officially the new meta,\u201d read the caption on one viral clip posted on X last month of Clavicular dancing \u2014 it roughly translates as \u201cClavicular figured out that having fun at a club is now a normal thing to do.\u201dX users have compared Clavicular\u2019s slang, alternately, to Geoffrey Chaucer\u2019s Middle English; James Joyce\u2019s \u201cUlysses\u201d; and Nadsat, the alienating dialect of the nihilistic goons in \u201cA Clockwork Orange.\u201dImageClavicular with his cameraman and security guard in tow.Credit...Cassidy Araiza for The New York TimesClavicular insists that his jargon isn\u2019t a put-on, that it\u2019s simply second nature after so many years as a poster. On his streams, it\u2019s sometimes a source of humor.\u201cI said, Oh, let\u2019s start second-floor-maxxing while we\u2019re at the mall,\u201d he said. \u201cAnd people in chat were just like, You\u2019re such an idiot, dude, just say \u2018go upstairs.\u2019\u201dPolice run-inBecause Clavicular has made very little effort to hide his location when he goes out in public, security is a major concern. He\u2019s frequently approached by \u201cstream snipers\u201d \u2014 smaller content creators who hope to gain fame by appearing with the better-known streamer, or by provoking him into a confrontation.In December, footage surfaced of Clavicular pointing a gun at a car of strangers who had tracked him down to what was then his residence in Miami. Also that month, Clavicular appeared to run over a man who had leaped, phone in hand and raving, onto the hood of his Cybertruck. With incidents like these in mind, Clavicular recently moved into a condo owned by his friend, the streamer Adin Ross.Guns, drugs, misogyny, body dysmorphia: The miasma of nihilism swirling around Clavicular has made him an irresistible symbol of social decline \u2014 a freakish avatar for the hopelessly fallen, social-media-addled state of the young American man. At the same time, he may simply be ahead of the curve. This month, the fashion influencer Laura Reilly introduced High Touch, a newsletter dedicated to new aesthetic frontiers, citing her current routine of peptides, obscure supplements and light therapies. In her announcement, Ms. Reilly mentioned \u201cmaxxing\u201d as a \u201conce fringe\" pursuit that had grown to include a much broader set of consumers.That night, Clavicular had promised to host a party at the Varsity Tavern, a multistory club in downtown Tempe where the drinks are neon and the bartenders wear lingerie. Inside, it wasn\u2019t clear whether he had many fans, exactly; at the same time, people were definitely there to see him.\u201cOn one level, he\u2019s funny,\u201d said Roger Gardner, a 21-year-old student at Arizona State University. \u201cBut on a deeper level, he\u2019s kind of a demon.\u201dOther guests had more practical reasons for being there. Hunter Thrasher, a 22-year-old UPS driver, had come with a group of friends because they thought Clavicular would draw the opposite sex.\u201cThis guy is going to pull up and attract a lot of women,\u201d Mr. Thrasher said. \u201cAnd we thought we would capitalize off that.\u201dImageSome conservative influencers have tried to wrest him into the right-wing manosphere, but Clavicular maintains all politics are \u201cjester,\u201d a foolish pursuit.Credit...Cassidy Araiza for The New York TimesBut around 11 p.m., word began to spread in the bar that Clavicular had been arrested. Mitchell Jackson, his publicist, took a hurried phone call to confirm: The Scottsdale police had taken his client into custody, and would go on to charge him with two felonies, possession of a forged instrument and possession\/use of a dangerous drug. A judge forbade him to leave the state.Mr. Jackson sensed an opportunity.\u201cI want this to be an iconic mug shot that can be sold on T-shirts in malls,\u201d he said.The streamer had been arrested for being inside a Scottsdale bar underage with a fake ID. When the police searched him, the officers found two pills: an Adderall pill and an oral steroid. The police report mentioned that the manager of the bar had told the police that he had received special dispensation to have Clavicular there as a 20-year-old.The next day, the Maricopa County Attorney\u2019s Office declined to prosecute based on what it called \u201cno reasonable likelihood of conviction.\u201d Clavicular was free.Which was fortunate, because he had plans. On Thursday night, he walked in the New York Fashion Week show of Elena Velez, a designer known for her use of controversial internet microcelebrities as models. (He held his phone on the runway.)Clavicular, characteristically, attributed his good luck with the criminal justice system to his looks. \u201cYou just gotta mog,\u201d he posted on X, above a screenshot of a news headline.\u201cMen\u2019s facial features may sway criminal sentencing,\u201d it read.Joseph Bernstein is a Times reporter who writes feature stories for the Styles section.Share full articleRelated ContentAdvertisementSKIP ADVERTISEMENT",
    "ai_headline": "Clavicular Looksmaxxing: The Rise of a Social Media Star",
    "ai_simplified_title": "Clavicular Looksmaxxes and Navigates Social Media Fame",
    "ai_excerpt": "Clavicular, a looksmaxxing streamer, has become a social media sensation. The article explores his extreme methods, controversial views, and the subculture he represents. It details his rise to fame, his interactions, and his recent arrest.",
    "ai_subject_tags": [
        "Social Media",
        "Looksmaxxing",
        "Internet Culture",
        "Influencers",
        "Controversy",
        "Online Communities",
        "Men's Issues"
    ],
    "ai_context_type": "Analysis",
    "ai_context_details": {
        "tone": "analytical",
        "perspective": "observational",
        "audience": "general",
        "credibility_indicators": [
            "expert_quotes",
            "reporting"
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