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Screenshot of https://www.nytimes.com/2025/08/31/opinion/cracker-barrel-sydney-sweeney-rufo-maga.html?campaign_id=9&emc=edit_nn_20250901&instance_id=161665&nl=the-morning&regi_id=122976029&segment_id=205030&user_id=b25c5730c89e0c73f75709d8f1254337
The Corporate Logo That Broke the Internet
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Opinion
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1 week ago
https://www.nytimes.com/2025/08/31/opinion/cracker-barrel-sydney-sweeney-rufo-maga.html?campaign_id=9&emc=edit_nn_20250901&instance_id=161665&nl=the-morning&regi_id=122976029&segment_id=205030&user_id=b25c5730c89e0c73f75709d8f1254337

Right-wing media's outrage over Sydney Sweeney's ad and Cracker Barrel's logo change reveals a strategy of distraction and power. This highlights the right's theory of change: seize or destroy institutions to impose conservative values.

US Politics
Culture Wars
Right-Wing Media
MAGA
Political Polarization
Social Media
Conservative Ideology
Corporate Branding

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Automatically extracted metadata and content analysis.

AI Headline
The Corporate Logo That Broke the Internet
Simplified Title
Right-Wing Media Fuels Culture Wars
AI Excerpt
Right-wing media's outrage over Sydney Sweeney's ad and Cracker Barrel's logo change reveals a strategy of distraction and power. This highlights the right's theory of change: seize or destroy institutions to impose conservative values.
Subject Tags
US Politics Culture Wars Right-Wing Media MAGA Political Polarization Social Media Conservative Ideology Corporate Branding
Context Type
Opinion
AI Confidence Score
1.000
Context Details
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Tone
opinionated
Perspective
partisan
Audience
general

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URL
https://www.nytimes.com/2025/08/31/opinion/cracker-barrel-sydney-sweeney-rufo-maga.html?campaign_id=9&emc=edit_nn_20250901&instance_id=161665&nl=the-morning&regi_id=122976029&segment_id=205030&user_id=b25c5730c89e0c73f75709d8f1254337
Domain
nytimes.com
Site Name
The New York Times
Section
Opinion
Publisher
The New York Times Company
Author
David French
Published Date
August 31, 2025 at 12:00 AM
Overall Status
Pending
Submitted By
Donato V. Pompo
Submission Date
September 1, 2025 at 12:38 PM
Metadata
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Database ID
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Submitted By User ID
7
Created At
September 1, 2025 at 12:38 PM
Updated At
September 2, 2025 at 5:47 PM
AI Source Vector
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Original Content
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Parsed Content
Opinion | The Corporate Logo That Broke the Internet

Aug. 31, 2025

By David French

Opinion Columnist

It’s quite possible that I love Cracker Barrel more than any other opinion columnist in America.

I took my first date to Cracker Barrel when I was 16 years old. My family used to eat at Cracker Barrel every New Year’s Day to set our New Year’s resolutions, and when we debated where to eat on Sundays after church, I was the one putting my thumb on the scale for Cracker Barrel’s country-fried steak and mashed potatoes.

Despite all that history — all those hours eating Southern comfort food in a regional chain restaurant designed to look like an old general store — I absolutely do not care what its logo looks like.

Once again, I find myself out of step with much of the modern right.

If you follow right-wing media at all, you know that two of the biggest stories of the last month involve completely frivolous and meaningless cultural disputes. First, at the end of July, a few voices...

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