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A former fashion blogger discusses her sustainable approach to clothing, focusing on thrifting and avoiding new purchases. Her vibrant primary-colored plaid dress exemplifies her style.
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Packing a Punch in Primary Color Plaid Visuals and Text by Simbarashe Cha Aug. 26, 2025 “Always very colorful” was the way that Marie Myrhoj succinctly described her wardrobe when we met outside Darcy’s Kaffe in the Norrebro neighborhood of Copenhagen on a Saturday in August, around the time of Copenhagen Fashion Week. A former blogger and fashion week fixture, she is now focusing on other creative work like visual branding and art direction. Her vibrant red-and-blue plaid dress not only reflected her taste for color, but also for thrift shopping: She bought the dress secondhand, she said, which is how she prefers to shop these days. In the years she was writing her fashion blog, she was given a lot of clothes, she explained. Since retiring her blog, she has avoided buying newly made pieces. “The most sustainable fashion is the stuff that you have in your closet,” as she put it. “So unless I really need something and I need it to be newly produced, I don’t have a reason to buy it.”
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