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<html lang="en" class="story nytapp-vi-article nytapp-vi-story story nytapp-vi-article " data-nyt-compute-assignment="fallback" xmlns:og="http://opengraphprotocol.org/schema/" data-rh="lang,class"><head> <meta charset="utf-8"> <title>He Sold His Likeness. Now His Avatar Is Shilling Supplements on TikTok. - The New York Times</title> <meta data-rh="true" name="robots" content="noarchive, max-image-preview:large"><meta data-rh="true" name="description" content="Welcome to a new era of commercial work fueled by generative artificial intelligence."><meta data-rh="true" property="twitter:url" content="https://www.nytimes.com/2025/08/17/business/tiktok-ai-avatars.html"><meta data-rh="true" property="twitter:title" content="He Sold His Likeness. Now His Avatar Is Shilling Supplements on TikTok."><meta data-rh="true" property="twitter:description" content="Welcome to a new era of commercial work fueled by generative artificial intelligence."><meta data-rh="true" property=...
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