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    "original_url": "https:\/\/www.nytimes.com\/2026\/09\/27\/us\/politics\/trump-ad-government-campaign.html?emc=edit_nn_20260928&nl=the-morning&segment_id=227179",
    "parsed_content": "AdvertisementSKIP ADVERTISEMENTSupported bySKIP ADVERTISEMENTA Trump 2024 Campaign Ad Returns, Now Brought to You by the GovernmentThe ad, which ethics experts said could violate federal law, shows Mr. Trump vowing to \u201cexpel the warmongers\u201d from the government and fight the \u201cdeep state,\u201d even as he wages a war with Iran.Listen \u00b7 7:23 min Share full articleVideoTrump\u2019s 2024 Campaign Ad Returns, With Taxpayers Paying for ItAn ad nearly identical to one President Trump ran during his 2024 campaign returned on Saturday and was paid for using public money. Several ethics lawyers said it could violate federal law.CreditCredit...Doug Mills\/The New York TimesBy Bayliss WagnerSept. 27, 2026See more of our coverage in your search results.Encuentra m\u00e1s de nuestra cobertura en los resultados de b\u00fasqueda. Add The New York Times on GoogleAgrega The New York Times en Google As President Trump ran to return to the White House in 2024, his campaign released a somber, black-and-white ad in which he railed against the \u201cdeep state\u201d and vowed to expel \u201cwarmongers\u201d from government.\u201cThis is the final battle,\u201d Mr. Trump is heard saying in the online ad, which shows him walking silently down a hallway.That ad has returned this weekend, airing on television stations across the country, with one notable difference: As it ends, the words \u201cPaid for by the U.S. Government\u201d appear on the screen.The spot is the latest in a series of pro-Trump ads funded by public money. Some ethics experts have argued that the Trump administration is violating federal laws banning the use of taxpayer dollars for propaganda, and the ads have drawn criticism from both parties. The most recent ad, one expert argued, is a more flagrant violation given its prior use in the political arena.AdvertisementSKIP ADVERTISEMENT\u201cThe president and his administration have gone from breaking the law to trampling it,\u201d said Norm Eisen, a former White House special counsel for ethics and government reform under Barack Obama, who has sued the Trump administration several times. \u201cThe prior ad was bad enough, but this one openly repurposes prior political conduct.\u201dThe ad aired during \u201cFox News Sunday,\u201d \u201cSaturday Night Live\u201d and several college and NFL football games this weekend, including the Seattle Seahawks versus Washington Commanders contest and the Ohio State-Illinois matchup, according to data from the ad-analytics firm AdImpact.The White House has defended the ads, saying in a statement it reissued Sunday that the spots are \u201cpublic service announcements\u201d that are \u201creminding Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.\u201d The White House said that there was no \u201ccall to action\u201d in the ads.But Richard Painter, a former White House ethics lawyer under George W. Bush, said the use of federal funds for the ads could be an \u201cabuse of power\u201d and \u201can impeachable offense.\u201d He urged Congress to demand a reimbursement for the spending.\u201cThis is very dangerous,\u201d Mr. Painter, a law professor at the University of Minnesota, said in a phone interview on Sunday. \u201cWe do not allow government-sponsored propaganda in the United States.\u201dAdvertisementSKIP ADVERTISEMENTThree pro-Trump ads that say they are funded by the government have run in recent days, according to AdImpact. While it is not clear how much the government is spending to air the ads, the figure appears to be more than $1 million, according to an AdImpact modeled estimate based on media markets where the ads were spotted on the airwaves.The initial ad, which debuted last week, showed the president vowing to defeat \u201csocialism and communism and Marxism\u201d as a montage plays. The ad, which is set to the song \u201cLove Me,\u201d was first posted on the White House YouTube channel two weeks ago. A second ad features quotes and clips from his July 4 speech at Mount Rushmore.Sign up for the On Politics newsletter. It's a pivotal moment for American politics. Join us for 2026 and beyond. Get it sent to your inbox.The latest ad appears to be backed by over $70,000, according to AdImpact\u2019s modeled estimate. The audio resembles remarks Mr. Trump made at several different campaign events across the country in 2023 and 2024.The current ad re-promotes Mr. Trump\u2019s 2024 campaign promise to \u201cexpel the warmongers from our government,\u201d at a moment when his administration continues a war against Iran, which has no clear resolution in sight.The ads come in the run-up to the November midterm elections. Mr. Trump\u2019s low approval ratings and a war that has driven up prices threaten to hurt Republicans\u2019 chances of holding their congressional majorities.AdvertisementSKIP ADVERTISEMENTDemocrats and some Republicans have expressed concern about the ads. Senator John Kennedy, Republican of Louisiana, said in an interview broadcast on Sunday that no public official, including Mr. Trump, \u201cshould spend public money on private ads for themselves.\u201d\u201cThe White House sees it differently,\u201d Mr. Kennedy said in an interview on CBS News\u2019s \u201cFace the Nation.\u201dIn addition to federal appropriations laws, some ethics experts said the ads might go against the Hatch Act, passed in 1939, which bars government employees from making political statements in their official capacity. The president is exempt from the Hatch Act, but if government employees worked on the ads or their placement, they could have run afoul of the law, the experts said.\u201cA divisive campaign commercial paid for by the U.S. government defies the Hatch Act\u2019s very purpose,\u201d said Margaret Dylus-Yukins, senior legal counsel for ethics at the Campaign Legal Center, a nonpartisan watchdog group. Mr. Trump\u2019s campaign spent an estimated $60,000 to boost the original version of the latest ad online between Oct. 18, 2024, and Nov. 2, 2024, according to AdImpact.AdvertisementSKIP ADVERTISEMENTThe White House website has a page dedicated to defending the new ads. The page lists examples of what it calls \u201cpublic service announcements\u201d funded by past administrations, including pro-war messages under Woodrow Wilson and Franklin D. Roosevelt. Ads from the George W. Bush administration about a Medicare law and the dangers of drug use, and the Biden administration\u2019s campaign to encourage COVID-19 vaccination, are also cited.The defense is a weak one, Mr. Painter said. In 2004, the General Accounting Office, an investigative arm of Congress now called the Government Accountability Office, found the Bush administration violated a federal appropriations law against propaganda because its ads portrayed the Medicare law as a boon to the elderly.\u201cThey really shouldn\u2019t have done it the way they did,\u201d Mr. Painter said, referring to the Bush administration ad, which aired before he joined the White House. \u201cEven though it\u2019s nowhere near as bad as this. Nowhere near.\u201dFour Democratic members of Congress, including the top Democrat on the House Appropriations Committee, have demanded that the White House take down the ads and provide information on the cost of producing and running them.\u201cThis is the sort of government propaganda one might expect in North Korea, not the United States of America, and it is an egregious and illegal misuse of Americans\u2019 hard-earned tax dollars,\u201d Senators Patty Murray and Jack Reed, and Representatives Rosa DeLauro and Steny Hoyer wrote in a letter to Susie Wiles, the White House chief of staff, on Thursday.AdvertisementSKIP ADVERTISEMENTSenator Maggie Hassan, Democrat of New Hampshire and the ranking member on the joint economic committee, also demanded information on who created the ads.From the commentsBayliss WagnerPolitics reporterThink back to the classic Uncle Sam poster, finger pointing right at the viewer: \"I want YOU for U.S. Army.\" That Woodrow Wilson-era campaign is one of several historical \"public service announcements\" the Trump administration cited on a webpage defending its new ad campaign. There's just one problem: Many of those wartime ads predate the federal laws legal experts say the president might be breaking.AdvertisementSKIP ADVERTISEMENT",
    "published_at": "2026-09-27T19:30:11+00:00",
    "author_name": "Bayliss Wagner",
    "site_name": "The New York Times",
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    "ai_headline": "A Trump 2024 Campaign Ad Returns, Now Brought to You by the Government",
    "ai_simplified_title": "Trump 2024 Campaign Ad Returns, Paid for by Government",
    "ai_excerpt": "A 2024 Trump campaign ad, previously used in his presidential bid, has reappeared on national television, now funded by U.S. taxpayer money. Ethics experts suggest this could violate federal laws against using public funds for political propaganda.",
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