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Khan U., Dhar R. (2006). Licensing effect in consumer choice. Journal of Marketing Research, 43, 259–266.
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U. Khan and R. Dhar published 'Licensing effect in consumer choice' in the Journal of Marketing Research in 2006.
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{ "year": "2006", "pages": "259\u2013266", "volume": "43", "authors": "Khan U., Dhar R.", "publication": "Journal of Marketing Research" } - Subject Tags
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- 3fd19cca-077b-4749-b746-69339fe25f3a
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- September 18, 2026 at 2:27 AM (3 weeks ago)
- Last Updated
- September 18, 2026 at 2:27 AM (3 weeks ago)
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https://journals.sagepub.com/doi/10.1177/1529100618821893
This text is a bibliography entry for a research article by Bartels and Urminsky. It focuses on intertemporal selfishness and how perceived identity instability influences impatient consumption.
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