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Claim Text
Smalls got the inspiration for its cat dad campaign from the N.B.A. star Jordan Poole’s reveal of the “Secret Society of N.B.A. Cat Dads,” where the famous cat lover confessed he was persuading fellow players, including Steph Curry and Myles Turner, to get cats.
Simplified Text
Smalls' cat dad campaign was inspired by NBA star Jordan Poole's reveal of the “Secret Society of N.B.A. Cat Dads,” where he admitted to encouraging fellow players like Steph Curry and Myles Turner to get cats.
Confidence Score
1.000
Claim Maker
The author
Context Type
News Article
Context Details
{
    "event": "NBA Cat Dads reveal",
    "person": "Jordan Poole",
    "organization": "Smalls (cat food brand)"
}
UUID
f291968b-eefa-48c7-8ff3-1a779fe52a4c
Vector Index
✗ No vector
Created
September 30, 2026 at 5:04 PM (1 week ago)
Last Updated
September 30, 2026 at 5:04 PM (1 week ago)

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Screenshot of https://nytimes.com/2026/09/20/style/cat-dad-stereotypes.html
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1 week ago
https://nytimes.com/2026/09/20/style/cat-dad-stereotypes.html

The article explores the rise of the 'cat dad' phenomenon, challenging traditional notions of masculinity and influencing marketing. It highlights how men's perceptions of cat ownership are shifting, with cat dads being celebrated as emotionally literate and desirable partners.

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